8 major trends for spring and summer 2024
In the vibrant 1980s, pop culture ushered in a period of vigorous development. Various fields such as music and games gave birth to unique subcultures, which also became the source of inspiration for fashion design. In this season’s fashion shows, we can feel the return of the pop culture of that era. NIGO brought the City Pop music popular in Japan in the 1980s into KENZO’s show this time. At that time, Japan was in a period of economic prosperity, and European and American culture quickly entered Japan. City Pop music, which incorporated elements such as Folk, Rock, Disco, and Jazz, was born, and used highly saturated urban landscapes and night scenes as its visual style. KENZO’s design allows us to relive an era full of optimism and prosperity, exuding a leisurely summer atmosphere.
Louis Vuitton drew inspiration from the gaming culture of the 1980s and reinterpreted the brand’s classic checkerboard Damier pattern – working with artist ET Artist, the Damier was converted into an Atari-style 8-bit pixel art, showing a strong retro electronic feel. Game style. Marine Serre set this season’s collection in the then-popular electronic dance music club scene. As for Junya Watanabe MAN, in addition to the amazing joint collaboration this season, what is even more arousing is that it breaks the previous bland design and integrates Punk culture into the overall vision.
Diversity has increased significantly this season, demonstrating the rapid resurgence of creative energy in fashion. We can also get a glimpse of major brands’ predictions of future fashion trends from the shows. Pragmatism continues to influence the fashion industry; loafers have become the focus of footwear; traditional women’s jewelry elements such as pearls, gems, and crystals frequently appear in men’s clothing; and 80s pop culture such as Atari games, City Pop, and EDM are also making a comeback again . This shows that casual style, neutral design and pragmatism will still be the mainstream trends in men’s clothing in the future.